<div dir="ltr"><div style="font-size:12.8000001907349px">Announcing a upcoming LITA webinar: <div><br></div><div>Beyond Web Page Analytics: Using Google tools to assess user behavior across web properties.<br><br><span class="" tabindex="0"><span class="">Tuesday March 31, 2015</span></span><br><span class="" tabindex="0"><span class="">11:00 am - 12:30 pm</span></span> Central Time<br><a href="http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X" target="_blank">Register now for this webinar</a> </div><div><br>This brand new LITA Webinar shows how Marquette University Libraries have installed custom tracking code and meta tags on most of their web interfaces including: <br><div><span style="white-space:pre-wrap"> </span>• CONTENTdm<br></div><div><span style="white-space:pre-wrap"> </span>• Digital Commons<br></div><div><span style="white-space:pre-wrap"> </span>• Ebsco EDS<br></div><div><span style="white-space:pre-wrap"> </span>• ILLiad<br></div><div><span style="white-space:pre-wrap"> </span>• LibCal<br></div><div><span style="white-space:pre-wrap"> </span>• LibGuides<br></div><div><span style="white-space:pre-wrap"> </span>• WebPac<br></div><div><span style="white-space:pre-wrap"> </span>• and the general library website. <br></div>The data retrieved from these interfaces is gathered into Google’s <br><div><span style="white-space:pre-wrap"> </span>• Universal Analytics<br></div><div><span style="white-space:pre-wrap"> </span>• Tag Manager, and <br></div><div><span style="white-space:pre-wrap"> </span>• Webmaster Tools <br></div>When used in combination these tools create an in-depth view of user behavior across all these web properties. <br><br>For example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic. The current versions of these tools make systems setup an easy process with little or no programming experience required. Making sense of the volume of data retrieved, however, is more difficult. <br><div><span style="white-space:pre-wrap"> </span>• How does Google data compare to vendor stats? <br></div><div><span style="white-space:pre-wrap"> </span>• How can the data be normalized using Tag Manager? <br></div><div><span style="white-space:pre-wrap"> </span>• Can this data help your organization make better decisions?<br></div><br>Join<br><div><span style="white-space:pre-wrap"> </span>• Ed Sanchez, Head, Library Information Technology, Marquette University Libraries<br></div><div><span style="white-space:pre-wrap"> </span>• Rob Nunez, Emerging Technologies Librarian, Marquette University Libraries and<br></div><div><span style="white-space:pre-wrap"> </span>• Keven Riggle, Systems Librarian & Webmaster, Marquette University Libraries<br></div>In this webinar as they explain their new processes and explore these questions. Check out their program outline: <a href="http://libguides.marquette.edu/ga-training/outline" target="_blank">http://libguides.marquette.edu/ga-training/outline</a><br><br><a href="http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X" target="_blank">Then register for the webinar</a><br><br><a href="http://www.ala.org/lita/learming/online/beyondanalytics" target="_blank">Full details</a><br>Can’t make the date but still want to join in? Registered participants will have access to the recorded webinar.<br>Cost:<br><br><div><span style="white-space:pre-wrap"> </span>• LITA Member: $39<br></div><div><span style="white-space:pre-wrap"> </span>• Non-Member: $99<br></div><div><span style="white-space:pre-wrap"> </span>• Group: $190</div><br>Registration Information:<br><br><a href="http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X" target="_blank">Register Online page arranged by session date (login required)</a><br>OR<br><a href="http://www.ala.org/lita/sites/ala.org.lita/files/content/learning/LITAWebinarRegFormNov2014.pdf" target="_blank">Mail or fax form to ALA Registration</a><br>OR </div><div>call <a href="tel:1-800-545-2433" value="+18005452433" target="_blank">1-800-545-2433</a> and press 5<br>OR </div><div>email <a href="mailto:registration@ala.org" target="_blank">registration@ala.org</a><br><br>Questions or Comments?<br><br>For all other questions or comments related to the course, contact LITA at <a href="tel:%28312%29%20280-4269" value="+13122804269" target="_blank">(312) 280-4269</a> or Mark Beatty, <a href="mailto:mbeatty@ala.org" target="_blank">mbeatty@ala.org</a>.<br></div><div><br></div></div><div><br></div>-- <br><div class="gmail_signature">Abigail Goben, MLS<br><a href="mailto:abigailgoben@gmail.com" target="_blank">abigailgoben@gmail.com</a><br><a href="http://HedgehogLibrarian.com" target="_blank">http://HedgehogLibrarian.com</a> <br></div>
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