[Rdap] Join us for: Beyond Web Page Analytics, a LITA webinar

[Abigail Goben]

Announcing a upcoming LITA webinar:

Beyond Web Page Analytics: Using Google tools to assess user behavior
across web properties.

Tuesday March 31, 2015
11:00 am - 12:30 pm Central Time
Register now for this webinar
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>


This brand new LITA Webinar shows how Marquette University Libraries have
installed custom tracking code and meta tags on most of their web
interfaces including:
• CONTENTdm
• Digital Commons
• Ebsco EDS
• ILLiad
• LibCal
• LibGuides
• WebPac
• and the general library website.
The data retrieved from these interfaces is gathered into Google’s
• Universal Analytics
• Tag Manager, and
• Webmaster Tools
When used in combination these tools create an in-depth view of user
behavior across all these web properties.

For example Google Tag Manager can grab search terms which can be related
to a specific collection within Universal Analytics and related to a
particular demographic.  The current versions of these tools make systems
setup an easy process with little or no programming experience
required.  Making sense of the volume of data retrieved, however, is more
difficult.
• How does Google data compare to vendor stats?
• How can the data be normalized using Tag Manager?
• Can this data help your organization make better decisions?

Join
• Ed Sanchez, Head, Library Information Technology, Marquette University
Libraries
• Rob Nunez, Emerging Technologies Librarian, Marquette University
Libraries and
• Keven Riggle, Systems Librarian & Webmaster, Marquette University
Libraries
In this webinar as they explain their new processes and explore these
questions.  Check out their program outline:
http://libguides.marquette.edu/ga-training/outline

Then register for the webinar
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

Full details <http://www.ala.org/lita/learming/online/beyondanalytics>
Can’t make the date but still want to join in? Registered participants will
have access to the recorded webinar.
Cost:

• LITA Member: $39
• Non-Member: $99
• Group: $190

Registration Information:

Register Online page arranged by session date (login required)
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>
OR
Mail or fax form to ALA Registration
<http://www.ala.org/lita/sites/ala.org.lita/files/content/learning/LITAWebinarRegFormNov2014.pdf>
OR
call 1-800-545-2433 and press 5
OR
email registration at ala.org

Questions or Comments?

For all other questions or comments related to the course, contact
LITA at (312)
280-4269 or Mark Beatty, mbeatty at ala.org.


-- 
Abigail Goben, MLS
abigailgoben at gmail.com
http://HedgehogLibrarian.com
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